As the sub-contractor of a large advertising company, DB-DATABANK performed a series of combined promotional actions on behalf of the BMW dealer in our country.
The project’s success led to its repetition at significant car exhibitions, such as: Athens Motor Show 2007, Promo Series 1, Mini, Athens Money Show, Athens Moto Show, etc. Indicatively, the following are mentioned:
» “Electronic Brochures” for the BRL & MINI models were available to the public through Bluetooth.
» Fast and easy completion of a questionnaire through applications that were developed for use on touch screens, PDAs and laptops.
» Database Management and Export Statistics (DSS Services)
» Promotional actions based on a Bluetooth proximity platform
» Digital Signal Service (e-poster) for the broadcasting of advertisements (abolition of all paper posters).
» CRM System to gather BMW club data, over web IVR data, WAP data, data entry, Agents.
DB Databank
top© DB Databank, 2009 all rights reserved