Proximity Marketing is a direct marketing method which uses local range wireless technology networks to send combined content (text, pictures, audio, video).

The content is transmitted to mobile telephones and devices which support Bluetooth, Wi-Fi or GPS which are within the transmitter’s range. Proximity Marketing achieves targeted communication in specific locations and groups of users. DB-DATABANK has developed its own technological platforms to perform Proximity Marketing both with the use of SMS (“SMS Campaign”) and through wireless local range technologies (“BlueAction").