Digital Signage is a software design and equipment which allows us to project multimedia content through an interface infrastructure (Internet, 3G, etc) on projection devices, such as TV screens and Projectors.
The control of the multiple points of projection is performed remotely through the Internet. A live stream of content (videos, pictures, texts, television programs, dynamic website content) together with advertisements of products and services, are transmitted real-time through Internet technologies and networks. Together with the commercial content, it is possible to project informative-entertainment content, as well as updated information (news, weather, sports news, etc).
Through the Mediacast, the following are implemented: Projection of audio-visual content (digital signalling), Targeted promotional actions (below-the-line), Consumer and System Interaction through SMS/Bluetooth, Content differentiation customized to the needs of the public (Grouping of points based on streams).
The implementation of a Digital Signalling application involves: Design , supervision of the installation of infrastructure & equipment, formation of the program path, monitoring of projection points and program control, provision of statistical data. During the last three years, DB-DATABANK has executed over 150 Digital Signage installations at Restaurants, Cafeterias, Hospitals, Shops and Department Stores (Athens Mall).
DB Databank
top© DB Databank, 2009 all rights reserved